On the 23rd July 2025, the Markets and Production Cluster convened a combined session attended by 7 organisations represented by 5 female and 2 male participants. The meeting brought to light pressing issues affecting small-scale producers, which is the persistent of lack of access to timely and accurate market information, which continues to limit farmers ability to fully capitalise on the of their produce. In response, cluster members proposed a series of collaborative strategies aimed at enhancing market reach and production outcomes. These included leveraging social media platforms for mutual promotion, creating an internal market place within the network by encouraging members to advertise their products, repost and support each other’s content and actively engage with current affairs to stay informed about developments in agricultural production and market trends.

Members also discussed the potential of tapping into the diaspora market, urging the development of targeted strategies to expand beyond local boundaries A significant highlight of the meeting was the presentation by SMAIAS, which shared preliminary insights from the on-going research on the implications of policy on food security, focusing on the Goromonzi Village Based Unit (VBU). The findings revealed notable gaps in marketing strategies, technical knowledge, and sustainability, particularly in newer ventures such as fish farming, where oversubscription and skill deficits were evident. Despite these challenges, the research generated considerable enthusiasm among cluster members who expressed keen interest in the final report, expected in the first quarter of 2026. The session concluded with a renewed sense of purpose, as members committed to advancing collaborative efforts that will empower farmers to improve production and market access.